Turn Data into Knowledge
Turn Knowledge into Revenue
HOW WE
WORK
One
COLLECT
From survey design to focus groups and in-depth interviews, Association Research Consulting knows how to gather reliable data from members and other stakeholders. We specialize in asking the right questions that really get at the heart of what is needed to make informed business decisions.
Two
ANALYZE
Once we've collected fresh data and cleaned it to make sure it's reliable, we use advanced statistical and sentiment analysis, as well as Tableau data visualization software to identify key findings and take-aways.
Three
ADVISE
In addition to presenting research results in a beautiful and easily-understood format, our written and live reports explore connections between responses. We help you understand the meaning of the data and can recommend action steps that the research support. In essence, we turn data into knowledge, and knowledge into revenue.
MEET
ASSOCIATION RESEARCH CONSULTING
OUR STORY
After ten years leading research and programs at a Stanford University think-tank, Founder & Principal David Krantz understood the power of informed decision making. While Vice President of Research and Knowledge Management at a national professional association, Krantz came to appreciate the role associations play in leading industries and whole sectors of the economy. Yet too many associations fail to apply data-driven decision making in their own operations, and they don't foster this powerful practice among their members. That's why he started Association Research Consulting - to help associations, their members, and related businesses use informed decision making to maximize profits and impact.
OUR VISION
Anyone who works with us will utilize data to better understand the world, drive profits, and maximize impact. We believe in the power of informed decision making and we want to use it to help you thrive.
TECHNOLOGY
Too frequently, great research sits on a shelf and collects dust. Not ours, though. We leverage Tableau data visualization software to create beautiful, powerful research outputs that users can manipulate at the speed of thought - revealing new insights as they follow the data wherever their curiosity takes them. Rather than a static PowerPoint or Excel bar chart, our clients can access engaging dashboards and visualizations that they can change on the fly to look at the same data in different ways. This feature supplements our own expert analysis and reporting.
OUR
CLIENTS
